McCarthy becomes VP of content and licensing at new Fitness entertainment brand

Zwift recruits former Olympian Mike McCarthy

Fitness entertainment startup Zwift has recruited former Olympian and member of the US Bicycling Hall of Fame Mike McCarthy.

Taking on the role of VP of content and licensing, McCarthy has worked for the past 16 years in the financial services industry and will begin his duties for Zwift immediately.

“I couldn’t be more excited to join the Zwift team,” said McCarthy. “The perfect balance of business, creativity, and cycling play straight into my skillset. I honestly couldn’t think of a better group or product to be a part of.

“Our ambition is to create an entertainment platform that will provide riders with new levels of inspiration and motivation,” said Zwift Co-Founder and CEO Eric Min. “Adding an experienced competitor like Mike to our senior team will allow us to more quickly build an ecosystem around the Zwift platform that will vastly enhance the user experience. We’ve seen an incredible response to our Beta program and we believe that if we can deliver content that is engaging, social and competitive, we will be successful.” 

Currently in Beta, Zwift brings cyclists a multiplayer video game platform–to deliver a fun, social and entertaining indoor cycling experience. Zwift will open its platform to the public early 2015, with a basic subscription costing $10 per-month.

The minimal equipment necessary to use Zwift is a basic bike trainer, wireless speed/cadence sensor and a USB ANT+ dongle for connecting to a PC or Mac. 

You can read more about the platform and how it works here. 

In other news...

Record-breaking Sea Otter Europe sees more than 65,000 visitors from 112 countries

The seventh edition of Sea Otter Europe, supported by Continental, took place in Girona last …