BikeBiz Bicycle and cycling retail news
A unique, huge 43-hectare ‘Cyclopark’ facility is set to begin construction in Kent this spring, set to attract around 100,000 cyclists per year.
The project managers are inviting potential commercial partners to sign up to the huge development and gain access to its prospective visitors numbers.
The Cyclopark project is being pitched as offering the most comprehensive range of cycle sports disciplines and related sports: Alongside 3,600 metres of cycle tracks, the facility will include 340 metres dedicated to BMX circuits (with world-class facilities), eight kilometres of mountain bike technical circuits, 80 metre2 of cycle hire and workshops, and 101 metres2 of retail space.
Kent County Council, British Cycling, Sport England, the Colyer-Fergusson Trust, Homes and Communities Agency and the European Union’s Two Seas programme joined forces for the one-off venture.
A project management spokesperson told BikeBiz: “Cyclopark is inviting interest from potential commercial partners. For retail partners Cyclopark offers direct access to a projected annual audience of circa 100,000 cyclists, event visitors and local users within a prominently placed, popular and easily accessible facility.
“A further nine and a half million people live within an hour’s travel time of the site and strong links have been developed with local schools and over 30 cycling clubs to secure Cyclopark’s position at the heart of the local community.”
Benefits for commercial sponsors and partners include branding around the park, which is set to attract a huge number of cyclists and non-cyclists from the UK and also from the continent via nearby Ebbsfleet International station. Naming rights to various activity zones are up for grabs too.
Interested parties can contact Laurence Tricker, Cyclopark project manager, on 01474 338813 or 07738076298 or at laurence.tricker@kent.gov.uk.
