BikeBiz Bicycle and cycling retail news
X-Bionic has announced that it will open a partnership store with Putney-based cycle-store Velosport in London on March 18th.
With X-Bionic, Velosport will be extending its reach into the running and outdoor clothing arena; the new concept store in Putney will offer customers the opportunity to test X-Bionic kit in local runs and rides, as well as the option to review a schedule of demo events that will take place in-store.
These events will take the form of experience days at which the Velosport and X-Bionic teams will offer customers the chance to try out technical clothing ranges on guided group runs and rides around Richmond Park and the local area.
These services and events will run alongside Velosport’s existing offering of bike repairs and servicing in the Tech Lab, customised Retul bike fits, fitness testing and personal training in the new Black Box Fitting Room.
Velosport will shortly also launch a new-look website which will be communicated across social media channels along with a new range of forthcoming events.
