'Eurobike-companion' event rides into town next month

VeloBerlin is back for 2012

After last year’s debut, VeloBerlin will take place for the second time on Saturday March 24th and 25th 2012.

This year VeloBerlin will be offering visitors several test tracks for sport and city bikes, as well as e-bikes and specialised bicycles. Weather permitting, attendees will also be able to test bicycles in the outdoor area around the radio tower.

135 international exhibitors have signed up to attend, six weeks ahead of the exhibition’s opening. This year will see exhibition space stretch across seven halls, located around the radio tower at the exhibition grounds in Berlin.

The organisers said that VeloBerlin 2011 demonstrated that Berlin is an ideal location for the public exhibition, which covers all things related to bicycles, new forms of urban mobility and bike tours.

“This co-production by the Friedrichshafen-based event Eurobike and Berlin’s center for cycling expertise Velokonzept features a comprehensive selection, making it an attractive event for cycling enthusiasts,” said Messe Friedrichshafen CEO Klaus Wellmann.

“The bicycle industry has long expressed its desire for an event at the beginning of the season that is tailored to the needs of consumers to complement the Eurobike trade show for bicycle retailers in late August.”

The organiser added that VeloBerlin is an additional important strategic element for the exhibition team in Friedrichshafen, offering a high degree of press coverage and a strong attendance by cycling enthusiasts from throughout northern and eastern Germany at the beginning of the cycling season.


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