BikeBiz Bicycle and cycling retail news
Sport Engine’s Motor Tabs is the official sports drink of Ironman triathlon world champion Michellie Jones.
"The brand continues to chart growth in the United States, generating trial, traction and turns," said Greg Sellers, Sports Engine’s manager.
"Coming out of Interbike, the global interest is building and we’re looking forward to developing long-term relationships with our new international partners, helping them succeed in their respective countries."
Matt Ryley of Upgrade Bikes said:
“Sports nutrition is an exciting new avenue for Upgrade, but it partners well with our other brands such as Oval and Reynold. The product is easy to use and tastes good as well.”
Upgrade should have stock in early January and will be officially launching the product to UK dealers at Core Bike.
Each 20 gram Motor Tabs tablet delivers 250 milligrams of sodium, 75 milligrams of potassium, and 16 grams of a carb mix of dextrose, sucrose and maltodextrin
