BikeBiz Bicycle and cycling retail news
US bicycle brand Fairdale has named Triton Imports as exclusive UK distributor.
Triton will be importing the full range of Fairdale bikes and accessories with first stocks arriving around mid-March.
The Fairdale brand is the brainchild of legendary BMX rider Taj Mihelich, with the brand born out of the design office at Odyssey BMX Products.
Mihelich said: "Fairdale is the brand for all my friends who ask me what kind of bike they should get just for riding around town. In the past, I always struggled to find a good answer for them. So many bikes are too focused on racing, extremeness, trends, are dorky looking or just bogged down with too much flakey technology. On the other hand, BMX, with its simple functionality, has taught me that the technology of a bike rarely increases the fun of riding it."
Triton Imports director Luke Edwards enthused over the deal: "We are over the moon to be working with Fairdale and Taj directly. We’ve been watching Fairdale since its inception. The quality and simplicity of the bikes is great and we’re proud to be bringing the brand to the UK."
New and current dealers are being urged to contact Triton for more info on pricing and availability. Contact the firm via phone on 0208 508 0682 or email info@tritonimports.co.uk
