BikeBiz Bicycle and cycling retail news
The London Bike Show 2015 will have a large retail section brought together by Tri UK, starring the likes of Cannondale, Scott, Argon 18, Mavic and Boardman Elite.
Each brand will have its own showcase stand and brand managers on hand to speak to visitors, while Tri UK will provide a central retail sales hub for the brands, giving visitors an opportunity to order a new bike at the show – enabling each brand to quantify their sales activity at the show, said organiser VOS Media, (part of the Telegraph Media Group).
“Cannondale will be showing a wide range of bikes at The London Bike Show including our special ‘black inc’ bikes that many consumers don’t normally get to see in their local store," said Clive Gosling, marketing manager for Cannondale.
"The London Bike Show is a great place to showcase our brand and having our retail partner Tri UK close by to take any orders makes perfect sense. It’s the right time of year and London is still where over 25% of the UK population are based in the working week, plus it’s at the heart of the World’s media. We will also be providing some of our new Evo and Synapse bikes for the test circuit so everyone gets a chance to wheelie like Peter Sagan.”
Chris Boon, Tri UK owner, added: “I’m delighted to bring all these great brands together again at The London Bike Show. Based on the success of the 2014 Show TRI UK is once again partnering with these global brands to bring even more exciting models and displays for Show visitors to come and see. With many of our partnering brands all wanting increased floorspace for the 2015 Show, this will mean more bikes and an even greater range and depth of models for visitors to come and have a look at. There are not many places customers can view so many brands and models in one place. The 2015 Show has to be an important date in any cyclists calendar – whether a serious cyclists or an occasional recreational cyclist.”
Other companies which have already confirmed their attendance for 2015 include Primal Europe, Hope Technology and Empire Bikes. The London Bike Show will take place from February 12th – 15th 2015, at ExCeL. Those interested in exhibiting should contact Frazer Clifford on 07889 362775 or Matt Letch on 07951 601109.
