Trek joins Giant in Booosting IBD’s USPs

The scheme – details in the link below – aims to get commuters out of their cars and on to bikes by offering tax incentives which can provide a saving of up to 50 percent on the price of new bicycles.

Trek’s Nigel Roberts said:

“This is a great way to encourage cycle usage in the UK. By joining Giant in supporting an IBD scheme we will be providing Booost with a broad network of IBDs nationwide. IBDs are where consumers will find the service, knowledge and choice of branded products that lead to a quality cycling experience, essential for the scheme to work long term.”

The ACT’s Mark Brownsaid:

“It’s great to have another leading brand on board and proves just how valuable this new initiative is to IBDs and consumers.”