All sectors covered as new event recognises excellence

Trade award categories unveiled

Categories for the inaugural BikeBiz Awards will cover retail, distribution, manufacturing, marketing, sales, product innovation and media.

All 14 awards will be presented at the Cafe Royal on Thursday October 9th, in front of over 300 industry representatives.

BikeBiz will choose five Finalists per category, with a panel of up to 100 judges from the trade choosing the winners.

Independent Bike Dealer
Open to any UK IBD with five stores or less

Online Retailer
Open to any retailer (online-only or the website of a High Street store) which has a significant bike offering

Specialist Chain
Open to any specialist High Street retailer with five or more stores

Non-Specialist Chain
Open to any High Street retailer which has a significant bike offering

Distributor: Bikes
Open to any UK distributor specialising in supplying retailers with complete bikes and/or frames

Distributor: Parts and Accessories
Open to any UK distributor specialising in supplying retailers with bicycle parts and accessories

Sales Team
Open to any UK-based sales team of a distributor or manufacturer, including in-house staff and out-sourced service companies

Open to any manufacturer (either based in the the UK or an overseas corporation boasting a UK office) which has achieved notable commercial or critical success and general high levels of performance over the past 12 months

Sales Triumph
This award will highlight the product that has achieved better-than-expected sales at UK retail. Essentially, the award will celebrate the over-achiever of the past year

Product Innovation
Open to any distributor or manufacturer across all categories. Can be a single new product, range or product amendment. Must have been introduced to the UK market over the past 12 months

Marketing Team
Open to any UK-based marketing team with specialist or significant responsibilities within the cycling sector

Consumer Magazine
Open to any UK-based print publication specialising in cycling

Consumer Website
Open to any UK-based online editorial site, whether a news and reviews-based resource or an enthusiast blog. Open to companies, associations and private individuals

There will also be a special Industry Achievement Award. This will be given to an individual who has contributed significantly to the business either over the past 12 months or historically. It can cover commercial, technical or environmental criteria

Finalists are chosen by the BikeBiz team, but we take soundings from all elements of the trade and invite lobbying. Readers can bring to our attention their own company if they think they should be considered, or a customer/client.

Simply provide a brief summary of the relevant award and why you or someone else should be considered.

The lobbying starts today and runs until Friday June 27th. Finalists will be announced in the August edition of BikeBiz, followed by a dedicated brochure celebrating all Finalists in September.

To lobby, simply email

Winners are chosen by a panel of up to 100 judges taken from all sectors of the industry. The names of the judges are revealed prior to the event, after they have completed their voting.

The BikeBiz Awards will take place on the evening of Thursday October 9th at the Cafe Royal in London. The host for the evening will be comedian, author and broadcaster Bob Mills.

Intent Media is looking to raise the bar compared to previous events in the cycling industry.

The evening includes a free champagne reception from 6.30pm, three course meal & coffee, complementary wine & beer, casino tables and a late licence until 1am.

Tables of 10 are priced at £1,475, with single tickets priced at £165.

Contact to reserve your place. This event will sell-out.

High value sponsorship packages, inclusive of a free table, on-the-night branding, complementary advertising and more are available via

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