Three million tune in to ITV4's coverage

Tour of Britain attracts 4 million spectators

SweetSpot, the organisers of The Tour of Britain have announced that the 2009 event drew increased numbers along the race route and through television and media coverage.

The 2009 event attracted well over one million spectators over the course of the eight race stages, with over 150,000 people lining the London’s circuit.

In addition to record live spectator numbers, through daily hour long TV coverage on ITV4, The Tour of Britain reached an audience of over three million television viewers across the eight days of the 2009 event.

Edvald Boasson Hagen from Team Columbia- HTC took overall honours as the winner of the 2009 Tour of Britain, while laying claim to the coveted Bikeability Yellow Jersey, as well as The Prostate Cancer Charity Points Jersey.

“The 2009 race was a great success. The crowd numbers, and the number of school children that attended the race were a big step forward for us. This shows that cycling as a sport is growing exponentially in its national popularity. We at The Tour of Britain are extremely pleased to be a key part of this process,” said Hugh Roberts, CEO for The Tour of Britain.

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