The new Shop managers button on takes you straight into the IBD section where you can update details on your shop and for free customise an online customer creation and retention programme. And the long-promised free microsite web space is now up and running.

Tools for the trade from IBD-friendly website has 100 000 visitors a month. Unlike some other cycle website portals, Bikemagic doesnt sell products and is very much aimed at nurturing a community of like-minded enthusiasts.

You can tap into the online enthusiasts local to you via the upgraded IBD tools on Bikemagic.

These free tools allow shops to send email newsletters to bikemagics registered 13 300 members; to put news headlines on an existing website; create dates on the shop events calender; and build a basic standalone or parallel website hosted by Bikemagic.

Successful marketing is about identifying customers and reaching out to them. The tools will certainly allow you to do that, says Cullen Ward, bikemagics commercial manager.

These are very powerful tools but they can be used by anyone: if you can type into a browser window you have enough computer skills to start marketing your site on-line with us.

The internet is the perfect medium to communicate to new and existing customers, real ones who come into your shop as well as unseen ones.

Bikemagic is the most comprehensive resource available, and we are only to happy to tell customers where their local bike shop is and what it is

all about. But its up to IBDs to be proactive and use our free tools to talk to customers.

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