Rumours about the demise of the Parrot Performancewear brand has led the former owner, and now PR and marketing consultant to the new owners, to issue a statement about the new direction of the company. Parrot will continue to be available online but there will also be the Spring 05 opening of a factory outlet shop, and a limited amount of retail presence.

This Parrot is a phoenix

Following the demise of Parrot Performancewear Ltd. earlier this year, the right to the brand name was acquired by Daleswear of Ingleton.

Parrot Performancewear founder Ed Amesbury works with Daleswear in a PR and marketing capacity.

He said the company’s products would be available exclusively at the new Cyclex store in Nottingham and there would be an opening on a new factory outlet store in the Yorkshire Dales towards the end of the first quarter of 2005.

Parrot was established in 1992. Daleswear Ltd was established in 1979 and is based in Ingleton, Yorkshire Dales.

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