His crowd-funding target was £4000; he raised £17,407. How did he do it? Carlton Reid reveals his Kickstarter secrets.

Thinking of funding your bike idea via Kickstarter? Here’s some tips

Thanks to a successful Kickstarter campaign Carlton Reid’s roads history book has secured funding for a print run. ‘Roads Were Not Built For Cars’ will be published in August. Reid is the executive editor of BikeBiz.

Reid’s funding target for the book was £4000. This was reached within 20 hours of the campaign going live. Pledges for the book carried on arriving, with the final total being £17,407.

For those exploring the crowd-funding route to market – and many bike product start-ups have already done so – Reid has written a blog posting about how to plan and execute a successful Kickstarter campaign.

In other news...

Cycle insurer Bikmo announces three new members joining its board

Bikmo has announced three new members joining its board, set to bring together decades of …