BikeBiz Bicycle and cycling retail news
Telegraph Media Group (TMG) and the London Bike Show have formed a three-year media partnership with the Revolution Series to bring elite velodrome cycling to an increasingly broad audience.
The Telegraph will provide in-depth coverage of the Revolution Series, with live blogs at every event, preview content, race reports and results. Revolution Series video highlights and features will also appear on The Telegraph’s digital platforms.
Established in 2003, the popular Revolution Series has become the longest-running velodrome cycling league in the world. The Series finale will take place at London’s Olympic Velodrome at Lee Valley VeloPark – the first major event at the venue since the 2012 Games.
Keith Perry, managing director, Sport, TMG, said: "Telegraph Media Group’s partnership with the Revolution Series is an extremely exciting one and underlines our commitment to cycling, a sport of great interest to many of our readers. This event is clearly one of cycling’s elite competitions and we are delighted to be at the heart of the action."
Team GB Olympic heroes Laura Trott, Jason Kenny, Ed Clancy and Lizzie Armistead have all signed up to race in the new Series, which begins at the National Cycling Centre in Manchester on Saturday October 26th.
A Team Telegraph/London Bike Show team will compete in the Revolution Series Elite Championship, while Telegraph subscribers will receive special offers and the chance to buy discounted tickets.
Face Partnership MD James Pope said: "Spanning across Manchester, Glasgow and London, the Revolution Series is a national event that deserves national media coverage. With its commitment to grassroots sport and excellent elite cycling coverage, The Telegraph is the perfect media partner for the Revolution Series."
Geraldine Reeve, director, London Bike Show, said: “It’s fantastic to be working closely with FACE Partnership on this exciting series. The 2013/2014 Revolution Series will be the biggest and best yet and will allow us to increase exposure of the UK’s largest cycling exhibition, The London Bike Show to a wider audience.”
Some of the world’s biggest name cyclists have competed at Revolution Series over the past ten years, including Sir Chris Hoy, Sir Bradley Wiggins, Marianne Vos and Mark Cavendish. In November, Revolution Series will celebrate its 10th birthday before heading to the Sir Chris Hoy Velodrome in Glasgow for Round 2.
Hoy himself will attend round two as the HOY Future Stars is a junior league for 15- and 16-year-olds which runs alongside the Elite Championship.
Meanwhile, Revolution Series has revealed that BT Sport will broadcast one-hour highlights of Revolution Series rounds one to four.
