The shock maker, in the MTB business since 1993, will pull out of the trade by the end of the year. Reason? Escalating losses.
Taiwan’s Shock Works to halt production
Jack Lu from Shock Works has emailed customers telling them that Shock Works will make its last delivery on December 13th.
"Our company [has made a loss] on bicycle business for many years. We input a lot of money, time, and labors on developing, producing, and maintaining high quality products," he said.
And in an Estelle Morris fit of candour, he added: "Although Shock Works is not the best, we do our best with our current resources."
In other news...
In the first of a five-part series, The Association of Cycle Traders (ACT), the largest cycle trade organisation in the UK, helps retailers boost their business. This month, a look at how the cost of living crisis will nudge more consumers towards cycling