Tag Archives: Zwift

Cycling is pushing boundaries, writes Sports Marketing Surveys' Marc Anderman

Zwift has launched Hide Display, giving Zwifters the chance to explore more and lose themselves in the game’s landscapes without distraction. The feature is available when free-riding and running or participating in a group event or race. The ‘HUD’ will remain a necessary feature when in workout mode or in …

UCI and Zwift are to participate in the Olympic Virtual Series (OVS), a new virtual event launched by the International Olympic Committee (IOC). It will be one of the five sports, alongside rowing, baseball-softball, sailing and motorsport, on the programme of the inaugural edition of the OVS. By collaborating on …

Zwift has expanded its partnership with Voxwomen to launch the all-new Voxwomen Monday Briefing powered by Zwift. The weekly briefing covers everything related to women’s cycling news and race results, arriving in inboxes every Monday. Voxwomen and Zwift both have a commitment to growing the sport of cycling for women. …

Zwift has confirmed the appointment of Patrick Pichette and Celeste Burgoyne to its board of directors. The appointments follow Zwift’s recent Series C funding round. “We made a commitment to invest in the very best talent to support Zwift’s growth as a brand, so I’m delighted to be in a …

Zwift is launching the Black Celebration Series (BCS), a year-long initiative starting in February to celebrate the history, athletes, heritage, and joy the Black community brings to Zwift from around the world. Zwifters will be invited to join special guests including Nelson Vails, Ama Nsek, Rahsaan Bahati and Aisha Praught-Leer, as well …

Wahoo is launching its new Kickr Direct Connect accessory. It is the “world’s only” device that allows riders to create a wired connection between their modern indoor ride simulator and their home network. The Kickr Direct Connect, available now, costs £79.99. As of today, Wahoo’s SUF Training System, TrainerRoad, FullGaz, …

Cycling brands, retailers and organisations are collaborating to create the new Cycling Marketing Board, set up with a vision to continue to entice new consumers to cycling, and diversify cycling’s image with Governments and in the media. The Cycling Marketing Board follows the industry-backed #BikeIsBest campaign in 2020, which won …

Zwift has appointed YuChiang Cheng as chief product officer. Cheng will lead product design and UX, engineering, game design and art, product management, R&D, content programming, liveops, QA and community support. Prior to Zwift, Cheng built cross-functional teams to create products for name brands such as Topgolf, Virgin Games, World …

Keith Leddington has joined Busby.io as business development director, focusing on driving growth for the safety app. Leddington has a wealth of business development experience, most recently running the partnerships function for the Esports team at Zwift. Prior to this, he worked at Nike European HQ with roles in business …