Vittoria is launching its first YouTube advertising campaign to raise awareness of the brand in one of its key growth sectors, mountain biking. On the Edge is a series of six short character-driven ads based on experiences ‘all MTB riders will recognise’. “These light-hearted stories have been put into the …
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Vittoria is launching Vittoria2GO, a B2B bicycle tyre subscription service. Vittoria2GO is specifically designed for bicycle leasing and rental companies, reducing uncertainty in operating costs while delivering on their client’s expectations, said Vittoria. Through the Vittoria2GO subscription model, companies can offer a premium product on their bicycles and participate in …
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Vittoria has partnered with Etna Marathon, the mountain bike race on Mount Etna. As partner, the brand will contribute to the organisation of the event. This is a further ‘important step’ for Vittoria in the mountain bike landscape, it said, in addition to the recent partnerships with the UCI Mountain …
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Vittoria has announced a five-year partnership with UCI, starting this year. The brand will support the UCI Mountain Bike World Championships and the Mercedes-Benz UCI Mountain Bike World Cup as an official partner, as well as the activities of the UCI World Cycling Centre and the UCI Solidarity programme until …
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Dutch bicycle tyre manufacturer A. Dugast has become part of the Italian Vittoria Group, executing a jointly created plan to reinforce the development and production capabilities of both brands. The production facilities in the Netherlands will assure a more balanced production footprint for the whole Vittoria Group. Thanks to the …
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Vittoria Group has welcomed Vanessa ten Hoff as chief innovation officer. Ten Hoff joins with more than 18 years of experience in the household appliances industry in various international senior leadership roles, covering product innovation and development, brand and digital marketing. “We are delighted to have Vanessa on board as …
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Dominic Langan, CEO of Madison, which won P&A Distributor of the Year at 2020’s BikeBiz Awards, tells us what it means to win, how the business adapted to 2020’s challenges and what’s in store for this year
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Vittoria is to develop a cycling innovation centre with a bike park next to its headquarters and extended warehouse in Brembate, Italy. The €10 million investment will see the company premises grow from 10,000 to 40,000 square metres. The cycling innovation centre is set to explore the application of technologies, …
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This month we take a look at the latest road bikes and accessories from some of the leading brands in the sector, including Tifosi, Raleigh, Supacaz, Genesis, BMC, FFWD, CUBE, Flinger, Viking, Michelin, Sweet Protection, Weldtite, Vittoria and Continental Tifosi – Scalare Disc 105 Distributor: Chicken CycleKit An entry-level carbon …
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Madison has announced a distribution partnership with Vittoria tyres, giving exclusive rights to the Italian brand in the UK and Ireland. Based in Brembate in the Bergamo region of Italy, Vittoria produces over seven million tyres a year. It was also the first brand to offer Graphene technology in tyres, …
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