Vittoria is launching its first YouTube advertising campaign to raise awareness of the brand in one of its key growth…
Vittoria is launching Vittoria2GO, a B2B bicycle tyre subscription service. Vittoria2GO is specifically designed for bicycle leasing and rental companies,…
Vittoria has partnered with Etna Marathon, the mountain bike race on Mount Etna. As partner, the brand will contribute to…
Vittoria has announced a five-year partnership with UCI, starting this year. The brand will support the UCI Mountain Bike World…
Dutch bicycle tyre manufacturer A. Dugast has become part of the Italian Vittoria Group, executing a jointly created plan to…
Vittoria Group has welcomed Vanessa ten Hoff as chief innovation officer. Ten Hoff joins with more than 18 years of…
Dominic Langan, CEO of Madison, which won P&A Distributor of the Year at 2020’s BikeBiz Awards, tells us what it…
Vittoria is to develop a cycling innovation centre with a bike park next to its headquarters and extended warehouse in…
This month we take a look at the latest road bikes and accessories from some of the leading brands in…
Madison has announced a distribution partnership with Vittoria tyres, giving exclusive rights to the Italian brand in the UK and…