Velocio apparel has been sold to SRAM, the brand has announced. Velocio was launched in 2013 by “a drive for a better cycling product, a better cycling culture, and a deeper commitment to responsible manufacturing”, and today is “a brand we’re really proud of, the brand we set out to …
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Apidura is to serve as Velocio’s UK repairs hub. Velocio has also partnered with What Happened in Slovenia for EU repairs and Vélocolour in Canada. It has always offered a repair service in the US, and these partnerships mean it can offer quick, high-quality repairs worldwide while reducing the environmental …
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Velocio Apparel has announced two key hires to bolster sales, brand awareness and culture, with a focus on European growth. Friederike (Ricky) Buckenlei has taken on the newly created role of head of Europe, overseeing all elements of the European strategy. The position makes use of her managerial experience and …
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