Vittoria is launching its first YouTube advertising campaign to raise awareness of the brand in one of its key growth sectors, mountain biking. On the Edge is a series of six short character-driven ads based on experiences ‘all MTB riders will recognise’. “These light-hearted stories have been put into the …
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Restrap has added the Tyre Boot Kit to its accessory lineup. “The product came to fruition during our product designer Danny’s participation in the Pan Celtic Ultra Endurance race,” said a statement. “Familiar with all the materials and textiles we use, Danny had elected to pack a few offcuts of …
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Tannus International has announced its worldwide patent on Armour, a tyre insert available in both tubeless and tubed versions. Drawing from 35 years of experience, Tannus International has spent years developing a product that enhances the ride of e-bikes, mountain bikes, and gravel bikes alike. Using Aither, a globally patented …
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Continental has announced the return of the cream sidewall Grand Prix 5000 road tyre to celebrate the 2021 Tour de France, joining the transparent sidewall and traditional black tyres to form the new colours range. Initially available as a special edition for the Tour de France 2020, Continental has responded …
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Vittoria is launching Vittoria2GO, a B2B bicycle tyre subscription service. Vittoria2GO is specifically designed for bicycle leasing and rental companies, reducing uncertainty in operating costs while delivering on their client’s expectations, said Vittoria. Through the Vittoria2GO subscription model, companies can offer a premium product on their bicycles and participate in …
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A new, high-performance tyre sealant is coming to the UK market, just in time for the arrival of new CST cycle tyre stock in the race, road, hybrid and off-road sectors. Further to the recent arrival of 7x new CST flagship cycle tyre patterns, CST cycle distributor Bickers is introducing …
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Hutchinson Cycling Dpt has developed Gridskin – a new tyre reinforcement technology that has the potential to “significantly reduce the environmental impact of manufacturing”. The brand has continued its 100-year-old tradition of manufacturing in Châlette-sur-Loing, France, obtaining raw materials from European suppliers and collaborating with fabric manufacturers from France and …
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Pirelli has introduced the new P7 Sport clincher to complete its line of tyres dedicated to road cycling. “The P7 Sport is a tyre dedicated to those who ride for miles and are looking for robustness, grip and durability,” said a statement. “Created to meet the needs of those cyclists …
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Vittoria has partnered with Etna Marathon, the mountain bike race on Mount Etna. As partner, the brand will contribute to the organisation of the event. This is a further ‘important step’ for Vittoria in the mountain bike landscape, it said, in addition to the recent partnerships with the UCI Mountain …
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Raleigh has brought its Chopper tyres back into production. Up until now, Chopper enthusiasts found spare tyres, one of the parts most susceptible to wear and tear, hard to come by. “Those previously subjected to trawling online forums and auctions can now rest easy,” said the brand. “Whether you’re a …
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