Tag Archives: sponsorship

Vittoria has been announced as the new sponsor and official tyre supplier of the KMC MTB Racing Team. The Italian bicycle tyre manufacturer will support KMC MTB Racing Team riders and mechanics in all their races and competitions for the next two years. Bart Brentjens, team manager, KMC MTB Racing …

ArmaUrto has been announced as the headline sponsor for the 2022 BikeBiz Awards. For over a decade, the BikeBiz Awards has served as a key event for the recognition of the very best talent from across the UK cycling scene. The awards will return later this year in a digital …

Wahoo is to be the official training partner for EF Education–EasyPost and Women’s WorldTour squad EF Education–TIBCO–SVB, in a multi-year contract starting in 2022. The partnership will give all team athletes access to the complete Wahoo ecosystem for indoor and outdoor training, including the Wahoo Systm training app, Kickr smart …

Unearth Marketing shares tips to ensure your event participation is worthwhile

Corima Wheels have announced a new partnership with the UCI WorldTeam Cofidis, including the new 11-rider Women’s team roster and Cofidis Para-cycling team. Cofidis will be equipped with Corima’s premium race wheels throughout the 2022 calendar. The men’s team will deploy the aerodynamic carbon MCC DX, WS Black DX, and WS …

Look Cycle and Corima Wheels have announced a new partnership with the UCI pro team Gazprom-RusVelo. The latest sponsorship deal will see the team using both Look and Corima products in a multi-year deal. Gazprom-RusVelo will be equipped with Look and Corima products across the 2022 calendar, including for the …

The Le Col Wahoo team, formerly known as Drops Le Col s/b Tempur, has launched, aiming to develop the next generation of female cycling talent. Ahead of the 2022 UCI season, the new-look team has launched with ‘grand ambitions’ to continue the work towards the UCI Women’s World Tour. The …

Rotor Bike Components has been announced as one of the title partners for women’s cycling team Pro-Noctis – Redchilli Bikes – Heidi Kjeldsen for the 2022 season. The team will now be known as Pro-Noctis – Rotor – Redchilli Bikes presented by Heidi Kjeldsen. The team will use Rotor power …

Saris and Rouvy have announced a new partnership to become the title sponsors for the UCI Continental racing team previously known as Team SKS Sauerland NRW. The team will now be called the Saris Rouvy Sauerland Team. Founded in 2016, the mission of the team is to offer young talented …

Sports, fitness and bike distributor JDM Products has announced the sponsorship of Red Bull mountain bike slopestyle rider Matt Jones with RecovaPro massage therapy guns. RecovaPro is a UK brand of massage therapy guns that has been pushing into the cycling and cycle sport category. Steven May from distributor JDM …