Tag Archives: RideLondon

Ford becomes sponsor of RideLondon following new cycling-positive marketing campaign

Motoring giant Ford has joined RideLondon as a sponsor, as the brand has launched a new marketing campaign urging drivers to ‘park the car’. The US-based car manufacturer is now a presenting partner at the mass participation RideLondon event, which takes place on 27th-29th of May. Ford will sponsor the …

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Business boost as 25,000 cyclists set to descend on London and Essex for RideLondon 2022

There are just 100 days remaining until the return of RideLondon, as the new format event promises to bring 25,000 cyclists to the area.  Following a two-year absence RideLondon 2022, taking place on Sunday, May 29, will now follow a new route from central London to Essex, replacing the traditional …

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UK entries now open for RideLondon-Essex 100

Entries opened at 10:00 today, 10th November, for the first-ever RideLondon-Essex 100 on 29th May 2022. The 100-mile challenge ride will head to Essex for the first time after a new partnership was agreed with Essex County Council. The first 10,000 places in the RideLondon-Essex 100 will be available on …

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RideLondon set to return in May 2022

RideLondon is set to return on 29th May 2022 with a new format, a new partnership with Essex County Council and a new three-day UCI Women’s World Tour stage race. Established by the Mayor of London in 2013 as an Olympic legacy event from the 2012 London Games, over seven …

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RideLondon set to return from spring 2022 under new partnership with LME

RideLondon is to return from spring 2022 under a new partnership with London Marathon Events Limited (LME), TfL has confirmed. The 2020 RideLondon festival was cancelled due to the outbreak of the COVID-19 pandemic and was replaced with a virtual event that raised more than £3 million for charities. The 2021 event …

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RideLondon cancelled for May 2021 due to COVID-19

The RideLondon festival of cycling, scheduled for the end of May 2021, will not take place due to the COVID-19 pandemic. This decision has been taken by London authorities after engagement with partners involved in the planning of the event. Organisers of the event were looking at many different scenarios …

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Brompton World Challenge launches

The Brompton World Challenge, a virtual event in partnership with Prudential RideLondon, has been launched. Brompton has been working behind the scenes with Prudential RideLondon to create a challenge within its recently announced virtual My Prudential RideLondon event, specifically for Brompton owners. Over the weekend of 15th-16th August, Brompton owners …

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Virtual Prudential RideLondon taking place in August

The first-ever virtual edition of Prudential RideLondon will take place on 15th and 16th August to celebrate cycling and raise funds for UK charities. My Prudential RideLondon is a free event that enables riders of all ages and abilities to cycle a range of distances, based on the events included …

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2020 Prudential RideLondon cancelled

The 2020 Prudential RideLondon festival of cycling has been cancelled. This decision has been taken by London authorities after engagement with partners involved in the planning of the event. Many other cycling events have also been cancelled or postponed, including the Tour of Britain, however the 2020 Tour de France is …

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The Bike Project named Prudential RideLondon-Surrey 46 Charity of the Year partner

The Bike Project has been appointed the official Charity of the Year for the 2020 Prudential RideLondon-Surrey 46. To date, The Bike Project has provided over 6,000 bikes to refugees living in London and Birmingham, but there’s currently a waiting list of over 800 people in need of a bike. …

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