Tag Archives: rebrand

KOO has refreshed its brand visuals – moving to a “striking” new cool blue motif. Launched ahead of new additions to its product range later this year, the brand refresh signals a “renewed commitment to providing high-performance, high-quality eyewear made for the outdoors and, above all, made in Italy”. “We …

Laka has unveiled a rebrand which “breathes new life into cycle insurance to challenge the status quo”. The rebrand, executed by branding agency Ragged Edge, is reflective of Laka’s “progressive mindset”, it has said. It has created, whilst maintaining social distancing, a new brand video to launch the rebrand to …

Pure Scooters is set to rebrand as it broadens its proposition from scooters to wider micromobility solutions, adopting a new trading name Pure Electric. The retailer also intends to open 11 shops across the UK in the coming weeks, looking at sites including Birmingham, Bristol, Derby, Edinburgh, Gateshead, Glasgow, Liverpool, …

Beeline Bikes is renaming itself Beeline Connect as it looks to bring its services in line with its branding. The company, which has evolved into more of a software as a service (SaaS) provider in recent years, felt there was “confusion in the marketplace” as to Beeline’s industry sector. As …

Od Designs is rebranding as Spartan. The father and son partnership has been trading as Od Designs for eight years. “This has not been an easy decision to make but they feel the business has now outgrown the old name, with Spartan being chosen to reflect the simplicity and strength …

Raleigh UK says it is pleased to further the relationship and exclusive distribution of Saris products in the UK and Ireland

The Martlet Group owns the i-ride business and the British Orro brand

Shared-transport charity rebrands to expand

The aim of the project is to "connect Woodside to the wider city for sustainable travel"

The 'Get There' campaign will outline a shift in brand focus