Tag Archives: rebrand

Lifestyle sportswear brand Proviz has announced the appointment of a new senior team and rebrand. The new senior team consists of chairman, Tim Patten – former executive board of TM Lewin and CFO Walker Hunter – previously Adidas, alongside head of marketing, Sue Ritzdorf – previously Simba Sleep. E-commerce manager, …

The creators of Busby have officially rebranded to Flare, with the aim of making the brand more internationally recognisable. The change to Flare better reflects the aim and mission of providing life-saving technology to everyone, said the brand, anywhere in the world. “Commonly known as a safety device to help …

As part of the continued growth of Factor Bikes UK Ltd, the current UK partner of Factor Bikes and Black Inc, the company is embarking on the next chapter of its journey under the new company name Vires Velo. The company is the exclusive UK partner for Factor Bikes and …

AfterShokz has been officially renamed as Shokz, creating a “shorter, more powerful word that is easier to remember and share, helping to spread the word and bring the benefits of open-ear listening to more sports enthusiasts”. The new name and logo reinforce Shokz’s commitment to providing the best open-ear listening …

SHIFT Active Media has announced a creative partnership with Chain Reaction. “Taking a core role in the brand’s modernisation efforts, SHIFT has led on a major rebranding for the online retailer,” said a statement, “helping Chain Reaction bring its proposition to life across a wider number of cycling disciplines, share …

Bike repair startup Handlebars has rebranded to Fettle, having undergone a makeover to reflect the changing needs of its customers. The new brand, with its distinctive new look and strapline, has positioned itself as the champion of customer service and is vowing to “put the word service back into bike …

Norco Bicycles has launched a new brand identity for the first time in the Canadian company’s 57-year history. The rebrand encompasses an updated visual identity, logo marks, corporate colours and tone of voice that ‘reflects Norco’s position in today’s marketplace’. “Norco has evolved so much over the years, but three …

Panaracer has unveiled its new logo and brand identity. The new visual identity and the brand statement and mission that stand behind it are meant to reflect its ongoing commitment to the bicycle community. The Panaracer logo has been modernised into a ‘sharper, more simple’ form, representing an ever-rolling set …

Trade association LEVA-EU has unveiled a new logo, a rebrand and a new website. The organisation, which campaigns for LEV manufacturers, importers, distributors and brands, launched its new website during European Mobility Week, which runs from 16th-22nd September and aims to highlight the importance of accessibility to zero-emission transport. The …

J-Tech Suspension has updated its branding. With over 25 years of experience as a specialist suspension service and tuning centre, the team at J-Tech ensures suspension forks, shocks and seat posts are fit for purpose and when needed, race-tuned. The recent pandemic has seen a rise in participation in mountain …