Tag Archives: rebrand

Personal safety app Busby rebrands to Flare

The creators of Busby have officially rebranded to Flare, with the aim of making the brand more internationally recognisable. The change to Flare better reflects the aim and mission of providing life-saving technology to everyone, said the brand, anywhere in the world. “Commonly known as a safety device to help …

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Aftershokz rebrands to Shokz, launches OpenRun bone-conduction headphones

AfterShokz has been officially renamed as Shokz, creating a “shorter, more powerful word that is easier to remember and share, helping to spread the word and bring the benefits of open-ear listening to more sports enthusiasts”. The new name and logo reinforce Shokz’s commitment to providing the best open-ear listening …

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SHIFT Active Media leads Chain Reaction rebrand

SHIFT Active Media has announced a creative partnership with Chain Reaction. “Taking a core role in the brand’s modernisation efforts, SHIFT has led on a major rebranding for the online retailer,” said a statement, “helping Chain Reaction bring its proposition to life across a wider number of cycling disciplines, share …

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Bike repair startup Handlebars rebrands to Fettle

Bike repair startup Handlebars has rebranded to Fettle, having undergone a makeover to reflect the changing needs of its customers. The new brand, with its distinctive new look and strapline, has positioned itself as the champion of customer service and is vowing to “put the word service back into bike …

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Norco Bicycles launches first complete rebrand in 57 years

Norco Bicycles has launched a new brand identity for the first time in the Canadian company’s 57-year history. The rebrand encompasses an updated visual identity, logo marks, corporate colours and tone of voice that ‘reflects Norco’s position in today’s marketplace’. “Norco has evolved so much over the years, but three …

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Panaracer unveils new logo and brand identity

Panaracer has unveiled its new logo and brand identity. The new visual identity and the brand statement and mission that stand behind it are meant to reflect its ongoing commitment to the bicycle community. The Panaracer logo has been modernised into a ‘sharper, more simple’ form, representing an ever-rolling set …

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LEVA-EU unveils new logo and revamped website during European Mobility Week

Trade association LEVA-EU has unveiled a new logo, a rebrand and a new website. The organisation, which campaigns for LEV manufacturers, importers, distributors and brands, launched its new website during European Mobility Week, which runs from 16th-22nd September and aims to highlight the importance of accessibility to zero-emission transport. The …

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J-Tech Suspension reveals updated branding

J-Tech Suspension has updated its branding. With over 25 years of experience as a specialist suspension service and tuning centre, the team at J-Tech ensures suspension forks, shocks and seat posts are fit for purpose and when needed, race-tuned. The recent pandemic has seen a rise in participation in mountain …

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KOO refreshes brand visuals ahead of new product launches later this year

KOO has refreshed its brand visuals – moving to a “striking” new cool blue motif. Launched ahead of new additions to its product range later this year, the brand refresh signals a “renewed commitment to providing high-performance, high-quality eyewear made for the outdoors and, above all, made in Italy”. “We …

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