Tag Archives: Pure Electric

Pure Electric has appointed Peter Kimberley as chief executive officer, taking over responsibility for running the business from founder Adam Norris. Norris will continue to work actively in Pure Electric, focusing on the business’ overall strategy, on the customer retail experience and on developing corporate customers, including the Cycle to …

Leading voices from the cycle industry have joined forces to show that #BikeIsBest in a new multi-format campaign. In the UK, two thirds (68%) of all journeys are under five miles, a distance that can be easily cycled by most people. Believing that #BikeIsBest, many of the cycling industry’s biggest …

Cycling brands, retailers and organisations are launching a new joint campaign to show the UK public that #BikeIsBest and inspire a new demographic to take up cycling. At the heart of the campaign is a film, designed to promote behaviour change and question why we would return to our transport …

Pure Scooters recently rebranded to encompass all e-mobility solutions, including e-bikes. James Groves sits down with CEO Adam Norris and international managing director Peter Kimberley – now of Pure Electric – to find out more about how this flourishing trend could fuse with the cycle industry

Pure Electric is accelerating its growth by taking over 11 of Halfords’s Cycle Republic stores earmarked for closure, securing a total of 85 jobs. Halfords made the announcement to colleagues at the 11 Cycle Republic stores today, informing them that their jobs would be safe and employment transferred to Pure …

Pure Scooters is set to rebrand as it broadens its proposition from scooters to wider micromobility solutions, adopting a new trading name Pure Electric. The retailer also intends to open 11 shops across the UK in the coming weeks, looking at sites including Birmingham, Bristol, Derby, Edinburgh, Gateshead, Glasgow, Liverpool, …

Follows the news that Peter Kimberley has been recruited as international managing director

He is expected to join the business early in January