Primal Europe

Primal Europe launches ‘Cycle Camera’ jersey

Primal Europe has today launched a 'Cycle Camera' jersey. One year on from a new Highway Code designed to improve…

2 months ago

BikeBiz’s guide to the best gifts for cyclists

BikeBiz takes a look at the latest gifts for cyclists from leading brands including Weldtite, Mint, Silca, Wolf Tooth, Kona,…

6 months ago

BikeBiz’s guide to the latest women’s bikes and accessories

BikeBiz takes a look at the latest women's bikes and accessories from some of the leading brands in the sector,…

11 months ago

Primal Europe launches Ukraine Men’s Evo 2.0 Jersey with profits going to DEC Ukraine Humanitarian Appeal

Primal Europe has launched a Ukraine Men's Evo 2.0 Jersey, with 100% of profits from sales going to the DEC…

12 months ago

Primal launches limited-edition jersey with Jeremiah’s Journey to support Plymouth children

Primal has launched a limited-edition cycling jersey to support the work of Jeremiah’s Journey in Plymouth. The brand will donate…

2 years ago

BikeBiz’s guide to the latest in triathlon

This month, we take a look at the latest in triathlon from leading brands including Bont, Redshift, fizik, Argon 18,…

2 years ago

Primal creates Manchester City licensed cycling jerseys

Primal Europe has secured an official Manchester City product license to create classic cycling jerseys based on two of the club’s…

2 years ago

Primal’s James Smith joins Discount Sports Network as brand consultant

James Smith has joined Discount Sports Network as a brand consultant, to raise its profile and increase its network of…

2 years ago

Primal partners with Sustrans to launch climate change collection

Primal Europe and Sustrans have launched a climate change collection. The striped design was created by Ed Hawkins, Professor of…

3 years ago

Primal beta tests carbon off-setting through tree planting programme

Every sale on the Primal Europe website will lead to a tree being planted through the Tree-Nation platform

3 years ago