Primal Europe has today launched a 'Cycle Camera' jersey. One year on from a new Highway Code designed to improve…
BikeBiz takes a look at the latest gifts for cyclists from leading brands including Weldtite, Mint, Silca, Wolf Tooth, Kona,…
BikeBiz takes a look at the latest women's bikes and accessories from some of the leading brands in the sector,…
Primal Europe has launched a Ukraine Men's Evo 2.0 Jersey, with 100% of profits from sales going to the DEC…
Primal has launched a limited-edition cycling jersey to support the work of Jeremiah’s Journey in Plymouth. The brand will donate…
This month, we take a look at the latest in triathlon from leading brands including Bont, Redshift, fizik, Argon 18,…
Primal Europe has secured an official Manchester City product license to create classic cycling jerseys based on two of the club’s…
James Smith has joined Discount Sports Network as a brand consultant, to raise its profile and increase its network of…
Primal Europe and Sustrans have launched a climate change collection. The striped design was created by Ed Hawkins, Professor of…
Every sale on the Primal Europe website will lead to a tree being planted through the Tree-Nation platform