Nikwax has added Polaris Bikewear to its list of cycling industry distributors. Based on the edge of the Peak District, Polaris was founded 25 years ago by Roger Dillon. Andy Beach, Polaris Bikewear brand manager, said: “We’re delighted that Nikwax have recognised our experience and expertise within the cycling industry, …Read More »
The #DoMoreWithNikwax challenge built brand awareness, but did it lead to more sales?
Nikwax's social-media campaign analysedRead More »