Upgrade Bikes has been appointed the exclusive distributor of SixSixOne for the UK. The distributor will offer the ever-expanding SixSixOne product lineup, featuring a range of protection, helmets, goggles, gloves, body supports and casual apparel. Dealers can now pre-order the next generation of MTB protection via the Upgrade B2B site, …
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Vittoria has partnered with Etna Marathon, the mountain bike race on Mount Etna. As partner, the brand will contribute to the organisation of the event. This is a further ‘important step’ for Vittoria in the mountain bike landscape, it said, in addition to the recent partnerships with the UCI Mountain …
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USWE has chosen 138 to handle PR and communications for the German, Austrian and Swiss market. USWE makes ‘100% bounce free’ action backpacks through the patented “No Dancing Monkey” harness technology. The company was founded in 2007 by bike riders in Sweden and now has a large collection of backpacks …
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Showers Pass is helping cyclists prepare for ‘everything that the weather throws at them this summer’ with its Elements jacket. The Elements jacket is a waterproof designed for mountain biking, but with the versatility for other outdoor activities, said the brand. The jacket is made out of Showers Pass’ fully …
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Vittoria has announced a five-year partnership with UCI, starting this year. The brand will support the UCI Mountain Bike World Championships and the Mercedes-Benz UCI Mountain Bike World Cup as an official partner, as well as the activities of the UCI World Cycling Centre and the UCI Solidarity programme until …
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Pirelli’s latest range of mountain bike tyres has come to the UK. The updated model range includes XC, Trail, and Enduro tyres joining the already released e-MTB range and are available for purchase immediately. The models include S (soft conditions), M (mixed conditions), H (hardpack), R (rear-specific) and in the …
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100% has launched its spring 2021 MTB riding gear collection. The collection includes ‘everything a rider would need and pushes the performance boundaries of technical mountain bike riding apparel and protection,’ said the brand. Leading off the 2021 collection is the all-new R-Core Concept. When paired with the R-Core X …
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Fox has introduced the newest additions to its MTB line. The brand has launched two new forks and two new rear shocks, the 34 and 34 SC, and the Float X and DHX. All-new 34 family of forks Lower leg bypass channels ‘As a fork compresses, the air volume within …
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Continental has partnered with mobile game Bike Unchained 2 from Red Bull. Bike Unchained 2 is a mountain bike competition where players can compete against real riders and climb their way up through the leagues and special events to win prizes. Five different environments, from rock gardens to singletrack trails, …
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Pirelli has announced a technical partnership with the three-time downhill world champion Fabien Barel for the development of a new line of Scorpion MTB tyres dedicated to the gravity racing world. The new Scorpion tyres are at prototype level and have already been tested by Barel. They can now be …
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