Tag Archives: MTB

SixSixOne appoints Upgrade as exclusive UK distributor

Upgrade Bikes has been appointed the exclusive distributor of SixSixOne for the UK. The distributor will offer the ever-expanding SixSixOne product lineup, featuring a range of protection, helmets, goggles, gloves, body supports and casual apparel. Dealers can now pre-order the next generation of MTB protection via the Upgrade B2B site, …

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Vittoria partners with mountain bike race Etna Marathon

Vittoria has partnered with Etna Marathon, the mountain bike race on Mount Etna. As partner, the brand will contribute to the organisation of the event. This is a further ‘important step’ for Vittoria in the mountain bike landscape, it said, in addition to the recent partnerships with the UCI Mountain …

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USWE chooses 138 to handle PR for German, Austrian and Swiss market

USWE has chosen 138 to handle PR and communications for the German, Austrian and Swiss market.  USWE makes ‘100% bounce free’ action backpacks through the patented “No Dancing Monkey” harness technology. The company was founded in 2007 by bike riders in Sweden and now has a large collection of backpacks …

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Showers Pass preparing cyclists for all-weather summer with Elements jacket

Showers Pass is helping cyclists prepare for ‘everything that the weather throws at them this summer’ with its Elements jacket. The Elements jacket is a waterproof designed for mountain biking, but with the versatility for other outdoor activities, said the brand. The jacket is made out of Showers Pass’ fully …

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Vittoria announces five-year partnership with UCI

Vittoria has announced a five-year partnership with UCI, starting this year. The brand will support the UCI Mountain Bike World Championships and the Mercedes-Benz UCI Mountain Bike World Cup as an official partner, as well as the activities of the UCI World Cycling Centre and the UCI Solidarity programme until …

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Pirelli launches Scorpion MTB tyres in UK

Pirelli’s latest range of mountain bike tyres has come to the UK. The updated model range includes XC, Trail, and Enduro tyres joining the already released e-MTB range and are available for purchase immediately. The models include S (soft conditions), M (mixed conditions), H (hardpack), R (rear-specific) and in the …

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100% launches spring 2021 MTB riding gear collection

100% has launched its spring 2021 MTB riding gear collection. The collection includes ‘everything a rider would need and pushes the performance boundaries of technical mountain bike riding apparel and protection,’ said the brand. Leading off the 2021 collection is the all-new R-Core Concept. When paired with the R-Core X …

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Fox launches new 2022 forks and rear shocks

Fox has introduced the newest additions to its MTB line. The brand has launched two new forks and two new rear shocks, the 34 and 34 SC, and the Float X and DHX. All-new 34 family of forks Lower leg bypass channels ‘As a fork compresses, the air volume within …

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Continental partners with MTB game Bike Unchained 2 from Red Bull

Continental has partnered with mobile game Bike Unchained 2 from Red Bull. Bike Unchained 2 is a mountain bike competition where players can compete against real riders and climb their way up through the leagues and special events to win prizes. Five different environments, from rock gardens to singletrack trails, …

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