With its roots in climbing and skiing, Mountain Boot Company has been branching into the cycling world. UK sales manager for the bike category, Chris Aitken, tells Alex Ballinger about future plans for the Newcastle-based distributor
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Chris Aitken has been appointed the UK and Ireland sales manager for deuter Bike. Mountain Boot Company (MBC) is the exclusive UK and Ireland distributor for German backpack brand deuter. Having worked with the brand for almost 16 years, MBC is now expanding its team with Aitken’s appointment. Aitken brings …
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The Mountain Boot Co (MBC), distributor of Deuter packs, will transition to manage the distribution of the brand’s bike category, taking the reins from its long-standing sub-distribution partner i-ride, effective from 1st August. Supply of the SS20 season will continue to be serviced by i-ride up to the 31st July. …
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