Tag Archives: Mondraker

Mondraker UK country manager Richie Rowland talks to Rebecca Morley about new strategies, market differences and industry innovations

Mondraker has unveiled MS Racing’s custom World Championship 3D anaglyphic Summum Carbon RR race bikes. For the 2021 UCI World Downhill Championships, New Zealand racer Brook MacDonald, Great Britain’s Laurie Greenland and Italian Eleonora Farina will all be competing on custom painted Summum Carbon RR bikes featuring a 3D anaglyphic …

Carey O’Callaghan has joined the Mondraker UK team as South East sales manager. O’Callaghan brings a wealth of experience to the sales team having worked within the cycle industry for a number of years. His extensive IBD and market knowledge gained whilst working at a large UK distributor means he …

Mondraker has appointed Pete Drew as UK marketing manager. Drew brings with him a considerable knowledge of the UK market and media landscape, having worked with a number of high-profile brands throughout the past 15 years. He has also been at the forefront of Mondraker’s UK marketing for a decade …

Mondraker has introduced MIND, the ‘world’s first’ fully integrated telemetry device for mountain bikes. After more than three years of development, Mondraker’s Foxy Carbon and Crafty Carbon will incorporate the discrete hardware which makes up the MIND system, offering riders the possibility to set up their suspension with the help …

Mondraker has provided further details on its future plans following the recent announcement of the end of its partnership with Silverfish. Richie Rowland is to take up the role of country manager for Mondraker UK, after ten years of brand managing Mondraker within Silverfish UK. “The dealer direct strategy is …

Mondraker is to extend its current dealer direct programme to the UK from the start of the 2022 model year, after ten years in partnership with Silverfish. “We have been operating dealer direct across many parts of Europe for some years now but excluded the UK from this strategy as …

Mondraker has launched the new 2021 Summum. It comes in three specs, starting from the base model Summum and ranging up to the Summum RR 29. “At Mondraker, we work in any and all materials that make for a great riding experience – whether that’s how it feels on a …

Öhlins is to provide Mondraker, Commencal, Thok and Intense with forks and shocks for their premium e-MTB, enduro and downhill models for MY2021. The latest expansion also coincides with the addition of a new OEM-only single-crown fork model to the brand’s range – the RXF38 m.1. Developed specifically for the …

Mondraker has unveiled a new XC bike, the 2021 Podium. According to the brand, it is the “lightest 29er carbon hardtail frameset in the world”, weighing 775g (size M). “To create a lightweight bike designed to be ridden at lightning pace on any cross-country course, Mondraker looked to its 20 …