Madison

Saracen introduces new Ariel 30 Elite and updates existing range

British mountain bike brand Saracen has launched a new top-spec short travel trail bike - the Ariel 30 Elite -…

7 days ago

Vittoria becomes UCI Mountain Bike World Championships main partner

Vittoria has announced a new, two-year partnership with the Union Cycliste Internationale (UCI) beginning in 2024. After successfully collaborating with…

1 week ago

Shimano launch Essa 8-speed 1X drive train options

Shimano has introduced a new component name with the arrival of Essa, an 8-speed 1x system aimed at entry-level cyclists…

2 weeks ago

Labour Parliamentary candidate for Milton Keynes North visits Madison and Sportline

This past week saw Chris Curtis – Labour Party Parliamentary candidate for Milton Keynes North – visit Madison and Sportline.…

3 weeks ago

In-house solutions: BikeBiz learns how Madison’s brands can benefit retailers

Madison is a stalwart in the UK cycle industry and its in-house brands have a long history, dating back more…

4 weeks ago

Madison Clothing debuts SS 2024 collection

Madison Clothing has launched its latest collection for SS24. This new range puts the focus back on drop-bar riding with…

1 month ago

Madison and Sportline to distribute AtranVelo

Madison and Sportline has announced an agreement to be the exclusive distributors of AtranVelo in the UK and Ireland. AtranVelo…

2 months ago

What to expect from iceBike* 2024

After a successful return in 2023 with a new format, Madison’s house show is back to highlight all that Madison…

2 months ago

Madison host Open House in lead up to iceBike* shows

It's a busy time for the team at Madison, and the people who make the business what it is aren't…

2 months ago

Vittoria to sponsor the Welsh Enduro Series for 2024

Madison has announced that Vittoria will be sponsoring the Welsh Enduro Series in 2024. This partnership includes all five rounds…

2 months ago