The Le Col Wahoo team, formerly known as Drops Le Col s/b Tempur, has launched, aiming to develop the next generation of female cycling talent. Ahead of the 2022 UCI season, the new-look team has launched with ‘grand ambitions’ to continue the work towards the UCI Women’s World Tour. The …
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Le Col will be supplying technical clothing for the men’s UCI World Tour team BORA – hansgrohe from next season as part of a three-year technical kit partnership. “Over the past year, the Le Col team and I have spent long hours working on a world-beating aerodynamic package for the …
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Le Col is extending its title sponsorship of the Drops-Le Col team for two years and trebling its investment. The brand became the co-title sponsor of Drops-Le Col earlier this year, backing the UCI women’s cycling team. Not only has Le Col designed a bespoke kit to help the team …
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Sir Bradley Wiggins and Le Col are continuing their collaboration with the launch of this year’s summer Le Col by Wiggins collection. Paying homage to some of Wiggins’ most memorable moments during his 2012 season, the collection is split across three designs – the Planche, Arc and Pursuit collections – …
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Le Col has taken a ‘unique approach’ to help launch its 2021 spring-summer kit, featuring the revamped Hors Categorie bib shorts. “In cycling, there is always an emphasis on place,” said a statement. “From the Alpine climbs of Galibier, Croix de Fer and Stelvio, to the steep streets of Siena. …
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The new Drops Le Col kit has been unveiled. It has been launched after months of testing and insight from the riders, informed by Le Col’s research with McLaren and experience within the pro peloton. “We have made it very clear that we want to play a leading role in …
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Ribble Cycles is now the official bike partner for the Drops-Le Col supported by Tempur racing team. Drops-Le Col supported by Tempur, the UK based UCI Women’s Continental cycling team, will be riding Ribble after signing an initial two-year deal. “Our ambition to compete at the very highest level and …
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Cycling brands, retailers and organisations are collaborating to create the new Cycling Marketing Board, set up with a vision to continue to entice new consumers to cycling, and diversify cycling’s image with Governments and in the media. The Cycling Marketing Board follows the industry-backed #BikeIsBest campaign in 2020, which won …
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Le Col has unveiled its new Pro Rain Jacket, developed with WorldTour rider feedback. Constructed from the Italian ITTTAI performance fabrics and a three-layer stretch fabric, the inner layer of the Le Col Pro Rain Jacket works to move moisture away from the rider’s body, moving through the outer layers …
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Le Col is rolling out a new beta rewards programme, ‘Rewards For Riding’, allowing cyclists across the globe access to discounts off its entire range, through logging more miles ridden on Strava. It works by assigning points for every kilometre ridden, with the more points accumulated, the higher the discount. …
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