Tag Archives: Ison Distribution

Safety gear brand TSG and UK distributor Ison Distribution have announced a sponsorship agreement with the venue at Adrenaline Alley. Adrenaline Alley is Europe’s largest Action Sports Venue and boasts a unique combination of ramps, foam pits and training areas catering for new riders, world champions and future Olympians alike. …

Ison Distribution and Renthal have announced that the Farbar35 handlebars are now back in stock.  As with many premium brands in the cycling market, supply chain issues have caused delay in a number of products reaching shop floors, but Renthal’s popular MTB handlebars are available now.  On the restock, Renthal …

Ison Distribution has taken stock of new Sleeper XL grips from Gusset Components, offering a competitive retail price and a strong margin, the distributor said.  Gusset Grips is a spin-off division from the UK’s well-established Gusset Components brand, which specialises in gravity and BMX parts.  Gusset Grips has 50 different …

Ison Distribution is now distributing Tubolight tyre inserts. Designed in Italy, Tubolight has achieved success in multiple disciplines, being ridden and tested at enduro, downhill and XC races around the world, most recently winning the Downhill World cup in Fort William with team Commencal/Muc-off rider Amauray Pierron. Tubolight tested many …

Premium droppers and components brand KS will now be distributed by Ison in the UK, parting ways with Jungle after nine years. “After nine happy and successful years of partnership, Jungle and KS are announcing they are parting ways,” said a statement. “Post-acquisition (by Santa Cruz Bicycles and Pon Bike …

For 2022, Ison Distribution will continue to display all its exclusive and in house brands in both the Hungaroring and Indy rooms. On display will be no less than 24 brands across the two rooms, with everything from Halo wheels through to MRP suspension, Princeton CarbonWorks wheels and All-City bikes …

Declan Brooks has signed as the UK’s BMX athlete for TSG. The 25-year-old Olympian competed in the recent Tokyo event last year and put the UK ‘firmly on the scene’ for freestyle BMX riding. Brooks can often be seen training at the facilities at Adrenaline Alley, and visitors there can …

Ison Distribution has received a delivery of the 2022 range of Bosch-powered Benno Etility bikes, following several delays. A significant number are pre-sold, the distributor said, but there are still some limited stocks available for immediate delivery. “A typical e-bike offers a nice ride, but not much utility,” said a …

BikeBiz catches up with several UK distributors to reflect on a bizarre yet successful period for the cycling industry. Today, we hear from Lloyd Townsend, managing director, Ison Distribution

Ison Distribution has welcomed Matthew Billing to the company, increasing its brand management and marketing team to double figures and further cementing its intent on continuing its growth in the sector for many years to come. The distributor has also welcomed back Bryan Harris under the new role of strategic brand manager, …