Freeride has bolstered its senior leadership team with the appointment of Tom Foy as partner. Having held senior positions at agencies including Weber Shandwick, Edelman and WPP, working with brands including Red Bull, Aston Martin and Microsoft, he will spearhead the development of Freeride’s business offering, client services and creative …
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Newly-launched research company Cycling Insight has shared indoor and virtual riding trends during the COVID-19 pandemic. The significance of the search trend spike for turbo trainers from 15th March 2020 correlates to the start of the COVID-19 lockdown. The term ‘Turbo Trainer’ has 12,100 March monthly UK Google searches, up …
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Freeride, a content-led digital agency for cycling and endurance sports brands, has been launched. It aims to provide a full mix of digital, content and social media services and is the culmination of nearly three years combining cycling and endurance sports and driving “real growth” for brands in the sector. …
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