Tag Archives: Fat Lad At The Back

Advertising Standards Authority bans Fat Lad At The Back’s controversial ‘Fat C*n’t. Actually Fat Can’ ad

The Advertising Standards Authority (ASA) has banned a controversial ad headlined ‘Fat C*n’t. Actually Fat Can’, created by plus-size cyclewear brand Fat Lad at the Back and ad agency Mellor&Smith. The ASA said the ad, which ran in London in June and July, was “likely to cause serious or widespread …

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Fat Lad At The Back recently branched out into the MTB sector; we caught up with Emma Dickson to tell us more

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