Tag Archives: Fat Lad At The Back

The Advertising Standards Authority (ASA) has banned a controversial ad headlined ‘Fat C*n’t. Actually Fat Can’, created by plus-size cyclewear brand Fat Lad at the Back and ad agency Mellor&Smith. The ASA said the ad, which ran in London in June and July, was “likely to cause serious or widespread …

Fat Lad At The Back recently branched out into the MTB sector; we caught up with Emma Dickson to tell us more

Brand's hometown Ikley to play host for 2018 event

Fat Lad At The Back's Richard Bye discusses building a community and bringing people together

Cyclewear company Fat Lad At The Back has introduced a brand new product for AW17.