Tag Archives: eyewear

BZ Optics launches new Tour model

Australian eyewear brand BZ Optics has launched its new Tour model. They are photochromic sports sunglasses, featuring high impact UV activated photochromic hi-definition copper coloured lenses which transition from Cat 1 pre-dawn or low light to Cat 3 as the sun intensifies and UV increases. The bi-focal magnification, which is …

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Smith to become official performance eyewear supplier of AG2R Citroën Team

Smith is partnering with the AG2R Citroën Team to become the official supplier of performance eyewear for the 2021-22 seasons. For use in training and competition, Smith has outfitted the team in the new Shift MAG, a new performance sunglass debuting in the market this month. The new unisex shield-style …

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KOO Eyewear launches new Spectro and Demos performance sunglasses

KOO has launched two new performance eyewear models, Spectro and Demos. Both models feature a single-lens construction that, courtesy of the brand’s partnership with Zeiss, offers panoramic visual clarity. Ylenia Battistello, KOO sales and marketing director, said: “We are very excited to be launching the Spectro and Demos from KOO. …

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Scicon Sports releases new Aerowing and Aeroshade sunglasses

Scicon Sports has released the new Aerowing and Aeroshade models, the “next generation” in its range of eyewear styles. The new Aeroshade features a frame equipped with Scicon Sports’ Horizon Adapt mechanism, the “world’s first” height-adjustable nose pad allowing riders to tailor the field of vision depending on their preferred …

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SixSixOne launches new Radia goggle

MTB protection brand SixSixOne has launched into a new market segment with the Radia goggle. “Propelled in our quest to design the ultimate protective gear, the Radia goggle will deliver on the established 661 brand promise; to produce exceptional quality protection delivered at an affordable price point,” said a statement. …

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Bollé to provide try-out experience of Phantom lens technology

Bollé has partnered with QReal and M7 Innovations to provide a hyper-realistic try-out experience of its flagship lens technology, Phantom. Within Instagram, the demonstration invites users to try out Bollé’s Phantom lens through one of the brand’s Chronoshield model. After seeing the glasses on their face, users flip their camera …

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Spektrum launches first range of performance sunglasses

Swedish sustainable sports brand Spektrum has launched its first range performance sunglasses. Comprising of four styles, each frame is designed to provide optimum visual protection from the elements using sustainably sourced materials from renewable, plant-based sources. Using a natural, bio-based Grilamid material, made from castor oil, Spektrum offers environmentally friendly …

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SunGod appoints Fusion Media as UK PR agency

SunGod has appointed Fusion Media as its UK PR agency. Fusion will help SunGod launch a new range to the UK market. The agency’s portfolio of clients includes the A.S.O, Red Bull, Evans Cycles, Wahoo, Shimano and Brompton. “SunGod is one of the world’s most exciting eyewear brands at the …

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Sagan-endorsed 100% eyewear now available through Madison

Madison has partnered with 100% for distribution of its performance eyewear in the UK and Ireland. 100% eyewear has a long history in the motorcross market, and branched out into the cycling sector just 12 months ago. The brand gained widespread attention by securing Peter Sagan as its chief ambassador. …

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