Tag Archives: eyewear

SunGod’s lifestyle range will now offer 8KO lens technology. Following the success of the new 8KO lenses used in SunGod’s Pace Series range launched last summer, customers are now able to experience it with the Classics³, Renegades, and Sierras models. SunGod’s 8KO lens technology uses a new construction technique combined …

100% has launched the Armega Forecast System, an accessory to the Armega goggle. The Armega Forecast is a complete mud system comprised of precision engineering that operates seamlessly in the worst conditions, said the brand. “Smoother pulls, wider film, and multiple advanced systems contribute to achieving your goal by providing …

SunGod is launching a new limited edition model of its Velans performance sunglasses. The launch celebrates its headline partnership with the Canyon dhb SunGod race team. Featuring cutting-edge 8KO lens technology to offer some of the ‘clearest, strongest and lightest’ sunglasses available on the market, customers will be able to …

HindSight Edge rearview cycling glasses are now available, following a successful Kickstarter campaign in 2020. The glasses feature two-part angled lenses with scientifically designed semi-transparent mirrors. The patent-pending lens technology has been integrated into sunglasses to allows cyclists to see forwards and backwards with a simple shift of focus rather …

Australian eyewear brand BZ Optics has launched its new Tour model. They are photochromic sports sunglasses, featuring high impact UV activated photochromic hi-definition copper coloured lenses which transition from Cat 1 pre-dawn or low light to Cat 3 as the sun intensifies and UV increases. The bi-focal magnification, which is …

Smith is partnering with the AG2R Citroën Team to become the official supplier of performance eyewear for the 2021-22 seasons. For use in training and competition, Smith has outfitted the team in the new Shift MAG, a new performance sunglass debuting in the market this month. The new unisex shield-style …

KOO has launched two new performance eyewear models, Spectro and Demos. Both models feature a single-lens construction that, courtesy of the brand’s partnership with Zeiss, offers panoramic visual clarity. Ylenia Battistello, KOO sales and marketing director, said: “We are very excited to be launching the Spectro and Demos from KOO. …

Scicon Sports has released the new Aerowing and Aeroshade models, the “next generation” in its range of eyewear styles. The new Aeroshade features a frame equipped with Scicon Sports’ Horizon Adapt mechanism, the “world’s first” height-adjustable nose pad allowing riders to tailor the field of vision depending on their preferred …

MTB protection brand SixSixOne has launched into a new market segment with the Radia goggle. “Propelled in our quest to design the ultimate protective gear, the Radia goggle will deliver on the established 661 brand promise; to produce exceptional quality protection delivered at an affordable price point,” said a statement. …

Bollé has partnered with QReal and M7 Innovations to provide a hyper-realistic try-out experience of its flagship lens technology, Phantom. Within Instagram, the demonstration invites users to try out Bollé’s Phantom lens through one of the brand’s Chronoshield model. After seeing the glasses on their face, users flip their camera …