Tag Archives: diversity

RideFest began life on a chairlift in the Austrian ski resort of St Anton in March 2016, from a conversation between Enitan Shonibare and Richard Liston. A simple question was posed: how many people in the ski group (SkiFest) rode bikes? ‘Not many’ was the answer, and from there, the …

The Philly Bike Expo has announced the winners of the 2020 PBE x SRAM inclusivity scholarship for framebuilders. The programme is in its second year of supporting women, trans, and POC framebuilders who have been underrepresented at bike shows and in the industry at large. The four scholarship recipients will …

SRAM and BikeFlights have partnered with the Philly Bike Expo to provide a scholarship funding PBE exhibition by framebuilders from historically underrepresented communities, building on the 2019 debut. The show is accepting applications from women, trans, and people of colour in the framebuilding community through 30th April. Four scholarship recipients …

SRAM is joining the global effort in supporting International Women’s Day on 8th March by outlining its commitments to pursue gender parity in the sport of cycling. The brand is adding its voice to the #EachForEqual conversation by “endeavouring” to get more women to any of cycling’s analogous start lines, …

By Bottle PR managing director Natasha Hill 

WyndyMilla co-founder Nasima Siddiqui talks cycle clubs, inclusion and shaking up the market

SRAM is sponsoring the PBE Inclusivity Scholarship supporting frame builders who have been underrepresented at bike shows and in the industry at large

Setting out to explore the experiences of Black, Asian and Minority Ethnic (BAME) cyclists taking up cycling as a sport for the first time

The cycling industry isn’t the most inclusive place to be for those with disabilities, but it doesn’t have to be that way, writes Bikeworks head of development Emily Esche

Laura Laker investigates why women aren’t becoming mechanics, and what the industry can do to rebalance things