Tag Archives: Decathlon

Fusion Media has been appointed by Decathlon UK to grow the reach of Decathlon’s expert cycling brand, Van Rysel. Fusion was appointed following a competitive pitch. Their remit will see the agency support the expansion of Van Rysel in the UK across media relations, buying, influencer marketing and physical events. Van …

Italian shoe brand DMT will be on show at the most significant global mountain bike races this year, thanks to a new collaboration with the Decathlon Ford Racing Team. Wearing DMT shoes, made by Diamant S.r.l., during the 2024 and 2025 seasons will be American champion Savilia Blunk, Belgian champion …

Alex Snow, workshop manager for the flagship Decathlon store in Liverpool, explains how his team are hoping to help the local community

Bicycle insurance company Laka has partnered with sports retailer Decathlon to provide a tech-driven insurance offering for customers. The announcement follows Laka’s recent $12million Series A funding round that will help accelerate growth and further build its tech capabilities, with a focus on introducing deeper API and e-commerce integration options …

Decathlon UK has partnered with Too Good To Go to prevent food from unnecessarily going to waste. Too Good To Go will offer customers the opportunity to purchase ‘Magic Bags’ containing food that would have otherwise gone to waste from participating Decathlon stores across the UK. This new partnership will …

Lancashire-based Pendle Bike Racks is partnering with Decathlon on its new marketplace offering. Decathlon recently launched the initiative and is now working with handpicked partners to bring together a specially curated selection of brands to help make sport more accessible. Pendle Bike Racks will now sell its products on Decathlon.co.uk …

Decathlon UK is inviting new partners to join its marketplace, bringing together a specially curated selection of brands to help make sport more accessible. Thousands of new products will sit alongside Decathlon’s in-house products on decathlon.co.uk, enhancing its existing offer with technical and innovative products. This latest initiative from Decathlon …

David Martin has been appointed Decathlon UK’s new national cycling and active travel leader. Martin will be taking the lead role from the 1st August and will replace Peter Lazarus, who after eight years in this position will take on new responsibilities at Decathlon’s international cycling headquarters in Lille, France …

UCI and Santini Cycling Wear are launching a new collection of clothing and accessories for cyclists, as part of their recently-renewed and extended partnership. Designed and manufactured by Santini, the collection will be available from March 2021 exclusively in Decathlon shops in Italy, Belgium, Hungary and Switzerland, in a dedicated …

Decathlon UK has appointed Michael Mchale as its new national after sales care leader. Mchale will lead the whole operation both digitally and in stores to provide an omnichannel experience to customers in all areas linked to post-purchase support. Mchale has lead the road cycling side of the business for …