Tag Archives: Cycling Marketing Board

#BikeIsBest is launching its latest campaign today: The Best Tool For The Job. The integrated campaign will run across billboards, digital, print, social media and PR. According to the DfT, nearly 60% of car journeys are under five miles in England. ‘The Best Tool For The Job’ aims to show …

Rebecca Morley catches up with Adam Tranter, CEO of Fusion Media and founder of the #BikeIsBest campaign, which won the Cycle Advocacy Award at the 2020 BikeBiz Awards

Cycling brands, retailers and organisations are collaborating to create the new Cycling Marketing Board, set up with a vision to continue to entice new consumers to cycling, and diversify cycling’s image with Governments and in the media. The Cycling Marketing Board follows the industry-backed #BikeIsBest campaign in 2020, which won …