Tag Archives: Cycling Marketing Board

#BikeIsBest launches new campaign, The Best Tool For The Job

#BikeIsBest is launching its latest campaign today: The Best Tool For The Job. The integrated campaign will run across billboards, digital, print, social media and PR. According to the DfT, nearly 60% of car journeys are under five miles in England. ‘The Best Tool For The Job’ aims to show …

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Cycling Marketing Board set up to entice new consumers to ride and diversify cycling’s image

Cycling brands, retailers and organisations are collaborating to create the new Cycling Marketing Board, set up with a vision to continue to entice new consumers to cycling, and diversify cycling’s image with Governments and in the media. The Cycling Marketing Board follows the industry-backed #BikeIsBest campaign in 2020, which won …

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