BikeBiz Bicycle and cycling retail news
Cycling brands, retailers and organisations are collaborating to create the new Cycling Marketing Board, set up with a vision to continue to entice new consumers to cycling, and diversify cycling’s image with Governments and in the media. The Cycling Marketing Board follows the industry-backed #BikeIsBest campaign in 2020, which won …
Read More »Cycling Marketing Board set up to entice new consumers to ride and diversify cycling’s image
