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"To have a 100% attachment rate for bike sale versus lock/helmet would be a situation where everyone wins"
Read More »How Extra is utilising ABUS to drive IBD sales and increase security
Abus and Movistar Team extend partnership
Abus has been the official helmet and security partner of the Movistar Team since the 2017 season
Read More »Fabian Cancellara becomes ABUS brand ambassador
Fabian Cancellara has become a new brand ambassador of ABUS. Cancellara said: “I am a perfectionist. Anyone who knows me, also knows that I am testing my material extensively and that my demands are very high. The GameChanger has convinced me with its great aero characteristics. The airflow feels nearly …
Read More »Extra UK to exclusively distribute Abus
The brand was previously distributed by ZyroFisher
Read More »This aero helmet is a GameChanger says ABUS
The ABUS GameChanger will be used by the Movistar team in tomorrow's Paris–Roubaix.
Read More »ABUS signs with Movistar
ABUS signs with Movistar
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