It's not over till the fat lady sings. Sustrans has still got another 5000 miles of network to open, and even then the charity won't be ready for winding up.

Sustrans ramps up marketing efforts

To secure its future, and to make the good works continue, Sustrans is well aware it needs to keep its profile high. It also needs to make sure its existing 40 000 members are kept fuelled with news, and hence stay happy to keep paying Sustrans via standing order.

To get the National Cycle Network message across to converts and the wider public, Sustrans have therefore appointed an outside marketing consultancy. Five companies pitched for the account and it was won by Entire of Bristol.

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