BikeBiz Bicycle and cycling retail news
Sustrans set out plans at IceBike to launch a website dedicated to getting females on bikes – for leisure, commuting and sport.
The site – Bikebelles.org.uk – will go live on March 8th and is aimed at the 44 per cent of women who have access to a bike, yet barely use it.
According to Sustrans research, only 11 per cent of those females who have access to a bicycle use it more than once per month.
The website will take on a ‘magazine’-style format, aiming to provide women with a range of information on how to get cycling, including details on what type of bike suits to wear, what kind of riders there are, and where to locate cycle training.
A panel of 12 women has been put together by Sustrans to gather their opinions on cycle clothing, infrastructure, equipment and more. The panel will also take on ‘tester’ roles for a variety of female-specific bike product.
Sam Howard, of Sustrans’ trading and information department, told BikeBiz: “Sustrans hopes to work with dealers in order to encourage girls aboard bikes and to get them to visit bike shops, get riding and ultimately spending money within the business.”
Sustrans’ latest trail maps, which contain over 10,000 miles of cycle routes, are also now available via Madison and direct from Sustrans itself.
