EUROBIKE 2010: Compression and custom product also on show at event

Sugoi reveals retro styling for new lines

Sugoi latest track jerseys are utilising retro chic, as seen at Eurobike this week.

The firm’s track jerseys are available in green (pictured) – a fashionable choice in Germany the firm told BikeBiz – and also in blue and red, a more popular option for the UK market.

Alongside brand new updates of shorts and jerseys, Sugoi unveiled new compression lines and pitched its custom clothing service at Eurobike attendees.

Vistors were able to create their own style of clothing at the show – a service that can also be performed online or at Sugoi dealers. The Dorel-owned firm’s ranges can now be seen in Cycle Surgery stores and also at online retailer Wiggle.

In other news...

BikeBiz Awards: Nominate now for the micromobility awards

Following the commencement of the nominations process for the BikeBiz Awards 2022 in association with ArmaUrto, we’ll be …