BikeBiz Bicycle and cycling retail news
Sugoi has announced that it is to be the official technical wear supplier of the Ironman European Championships and Germany’s Ironman series.
The European Championship in Frankfurt kicks off on July 4th, while both the Ironman Regensburg and 70.3 European Championship begin in August.
In addition to supplying special Ironman edition technical apparel, Sugoi will also provide a “King of the Mountain” Jersey created specifically for this event for the first male and first female athlete of each age group to reach a certain point on the bike course.
“We at Sugoi see the Ironman events in Germany as a great platform to present our premium products as well as our unique brand attributes. At the German Ironman events we will have the perfect audience for getting in touch with the people for whom Sugoi works diligently day after the day – the athletes themselves, whether pro-level finishers or passionate sports enthusiasts and fans”, says Katherine Koyko, Sugoi marketing director.
