The clue is in the word side. Diamond Watch International Ltd are seeking IBD stockists for the Side Watch, a Swiss watch you wear on the side of the wrist. The company is exhibiting at Bike 2001.

Stockists wanted for new sideline

Endorsed by Pascal Richard, roadie gold medallist at the Atlanta Olympics, the Side Watch is a completely new way of wearing a wrist watch.

With Swiss precision and 21st century elegance the unique design of Side Watch makes wearing your watch a whole new experience in comfort and fit.

Retailing at anywhere between £60 and £102, the Side Watch body is made from carbonised acrylic and comes in three different face styles, high tech, sport or fun, and 56 designs. Richard wears the Sport Chronotimer.

The UK distributors website shows the watch is not aimed solely at cyclists (who can now see the time without taking their hands off the handlebars, that is if they dont have a computer that toggles between trip distance and time) but would also be of use to say, motorists, snooker players and so on.

Tel: 0208 509 1516

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