BikeBiz Bicycle and cycling retail news
There’s just over two weeks until Fisher Outoor Leisure’s house-show Expo 2013 takes place at Sopwell House, St Albans.
There’s still time for the trade to register at the official site – www.fisherexpo.co.uk
Collecting Fisher’s brands under one roof, the event is set to be bigger than ever, the distributor said, with a number of new brands including American shoe giant DC, tyre manufacturer Vittoria, sports nutrition brand Powerbar and WD-40. Brand representatives will be on hand with samples and to explain the new ranges.
Last year, guests got a first glimpse at in-house brand Eastway. This year visitors will be able to see how the urban bike brand is progressing and be the first to see the bikes before they are available to the general public.
Aside from new products and brands, Fisher is featuring events including seminars from brands and business specialists such as Steve Cambridge from Clickup who will be giving free support and advice on Google Adwords.
As is tradition, Fisher will continue to give support to Stay Strong .This year they will be again be raising money to go towards the BMX legend Stephen Murray’s recovery after his tragic accident in 2007. On Sunday February 17th, before Expo begins, a bike ride will be taking place in his honour with all proceeds raised going towards his cause. Raffle tickets will also be sold throughout the event with the chance to win some great prizes.
There’s more on the show at the official site and via Fisher account managers.
