Money to span two year funding of 'Presto Project'

SRAM Cycling Fund awards Etra €30,000

The SRAM Cycling Fund has granted ETRA €30,000 to be spent over two years.

The cash is to be spent funding ETRA’s role within the ‘Presto Project’ and furthering the promotion of cycling at EU level.

The European funded Presto Project is the first EU cycling project ever to involve bicycle dealers. Presto received a € 1.4 million EU subsidy and is aimed at increasing the modal share of cycling in five European cities.

ETRA Secretary General Annick Roetynck said of the grant: “According to the European Commission, every European makes circa three trips per day of which about half are up to 3 km. Moreover, about half of all car trips are 6 km or shorter. In other words, there is a huge potential for substituting the car by cycling for all those short trips. ETRA is working hard to help dealers to tap on that potential. The SRAM Cycling Grant will help us to speed up that work.”

SRAM President Stan Day added: “The goal of the SRAM Cycling Fund is to support committed national advocacy efforts that enhance cycling infrastructure, safety and access. We are excited that ETRA shares that vision and we are proud to help ETRA accomplish its mission.”

In other news...

Gruppo Media acquires majority stake in cycling creative agency Conductor

Gruppo Media Ltd, the publisher of Rouleur and organiser of Rouleur Live events, has announced …